Reach the independent web in one line.

One sentence and a link, labeled “Ad”, scrolling across every site in the Honorable exchange: personal blogs, indie products, newsletters, docs. Readers who chose those sites, not an audience segment. No creative to produce, no pixels to place, no tracking of anyone.

What you get

Your line, network-wide. Up to 120 characters of plain text and one https link, with UTM tags added so you can verify clicks in your own analytics. A person reads it before it runs; you approve the final text.
Honest numbers. A report of viewable impressions (half the bar visible for a full second, the IAB standard), clicks, and click rate, per site, per day, plus the exact text and link that ran and a permanent entry on our sponsors page. We count views and clicks, not people: no cookies, no IDs. Blocked or unseen bars are never counted; you only pay for a line that ran.
A clean reputation. Text only, labeled “Ad”, rel="sponsored". Every site opted in; nobody is surprised.
Members benefit. The sites that carry your line earn exchange credit and Pro months, so the network grows with each sponsor.

Two ways in

Founding sponsor$29 / week

One sponsor at a time, network-wide, for seven days. Before you pay we send the current site count and last week’s viewable impressions; if your week delivers under what we quoted, the next week is free. First ten sponsors keep this price for twelve months, whatever the network grows to.

Launch Day$7 / 24 hours

Launching something? Your line runs network-wide for 24 hours, with the same per-site report the morning after. Text and a link, no creative. Cancel up to the day before for a full refund.

Self-serve checkout opens when the exchange reaches 25 sites. Until then we run every sponsored mention by hand and invoice after the line has run.

Founding sponsor · $29 / week

Leave an email and the line you have in mind. We reply with the current network size, a sample report, and the dates available. No list, no drip campaign.

Publisher? Sponsored mentions only run on sites that turned on the exchange. Get your line.